WE CAPTURED AMANDA…THE SUPER EPIC MIND BEHIND THE IS MENTAL BLOG…
KEEPING IT 100 I MUST SAY…I PEEP HER BLOG EVERYDAY!
IT’S AN HONOR AT GOD’S PREY TO HAVE A CHANCE TO INTERVIEW HER…
ENJOY!!!
1. Hey hey Amanda, how are things?
Things are swell! I was in Miami last month for Art Basel, which was amazing, not just for the art and people-watching but the WEATHER. I can’t say I’m too stoked about the winter weather here, but excited for the year ahead. I have some sweet things to look forward to like a big Europe trip, getting better at surfing, taking a metals class so I can cast jewelry, and I’m starting to write for some other style blogs which is really exciting.
2. What is your earliest memory of your love for fashion?
Hmmm…I always liked the water and was a pretty lucky kid, getting to go to the beach a lot and Disney World every spring. So I can remember swimsuits I had when I was like 5! Fast forward to like age 12 and I remember really identifying with the grunge/skater look. I was obsessed with Nirvana and stole all my dads flannels and brothers’ jeans. A few summers later and I was cutting all my jeans really short, rocking oversized polos, bathing in CK One, and listening to Busta Rhymes way too much.
IS-MENTAL.IN.JAPAN.
IS-MENTAL.IN.JAPAN.
3. Does living in Brooklyn have an effect on the pieces you blog about?
Sometimes yes, when I catch something in my daily travels that results in me ODing on google images, or spot a piece by some young designer I have to learn more about. I live in a pretty trendy area though and after awhile, you become numb to it. Walking and biking a lot though does sometimes influence what I am attracted to wearing, but I don’t always gravitate to the most practical gear! Mostly though I feel like I look abroad for interesting stuff.
4. How does visiting Japan change the way you view fashion, if at all?
I always knew I would love Japan. For so many years I threw cash at FRUITS and other Japanese magazines and dug through endless Japanese streetstyle sites, blogs, and e-stores to get my fix. Getting to go there last year was a long time coming and I literally had lists and printouts of stores I needed to visit, neighborhoods I should explore, and other random to-dos once in Tokyo. I think really appreciating modern Japanese fashion keeps you open-minded to fashion in general. Also I constantly notice trends that start on the streets of Tokyo, even before they hit NYC which is pretty fascinating in itself, considering a lot of people here think they are the originators of everything!
IS-MENTAL.IN.JAPAN…THE “WUT”STORE ROCKS!
IS-MENTAL.IN.JAPAN.
IS-MENTAL.IN.JAPAN.
5. List your five favorite designers, then attach a band to each of your choices.
Jil Sander- Ellen Allien
Margiela – Electric Wizard
Yohji Yamamoto- Wu-tang
Comme des Garcons- Talking Heads
Ann-Sofie Back- Burial
6. What menswear trend would you like to see DIE?
The ironic creepy mustache and Ed Hardy t-shirts
7. What drew you to the world of fashion blogging?
When I started Is Mental with some friends two and a half years ago, I just recognized that I was into a lot of stuff that I didn’t see many people talking about online so I thought it would be cool to get together with some chicks that had similar style and write about it. It gave me something to do when I had “down time.”
8. I noticed that you post about both the low-end & hi-end of fashion. Is it important for you to break down the classism in the fashion world?
Totally! I am extremely spoiled living in NYC actually, getting access to all these amazing designers and sample sales each season. I think style is about the whole look and attitude is also key, but blogging forces you to break it down and that’s where the beauty lies- getting to see someone whose style you envy wearing the same coat over and over and only like one designer item with vintage and H&M, but still killing it. A lot of my favorite designers rarely, if at all, find their way into my closet, because obviously I have to eat and put a roof over my head.
IS-MENTAL.AMANDA.ART.BASEL.MIAMI.
IS-MENTAL.ART.BASEL.MIAMI.
IS-MENTAL.ART.BASEL.MIAMI.
IS-MENTAL.ART.BASEL.MIAMI.
9. Why is it important for you to feature independent designers?
A lot of designers out there are really making a new statement noone else has hit on yet. My heart beats a little faster when I find someone doing something really different and new and I want to share it with my audience. Blogging has really helped pave the way for a lot of designers and they have come to rely on us to get their name out there!
10. What do you do outside of blogging that makes you happy?
Well, I’m a graphic designer & art director by day and I def enjoy doing that. I’m working towards melting my love of fashion and graphic design together but for now they kind of live side by side. I also love being out meeting people, hitting the beach a ton in the summer, and art openings in NYC are always fun!
MENTAL AMANDA IS-MENTAL.
11. Any shout outs?
Anonymous Agent, Stop it Right Now, Six Six Sick, Mafia-Hunt, and all my real-life homies (you know who you are)
WOW.AMANDA.I.MUST SAY YOU KILLED IT…THIS WAS A RAD INTERVIEW STYLEE!
HAY EVERYONE CHECK OUT THIS
IS-MENTAL!