This season’s collection of cut & sew takes inspiration from the origins of streetwear, the inner city fashion of the early 90s as exemplified by artists like N.W.A. on the West Coast and Public Enemy on the East Coast. Our British Miltary Jacket, Hunting Vest and Cargo Pants are all classics with a RockersNYC twist. Everything is made in high-quality cotton gabardine twill, hand-dyed with our custom colors, with waterproof British Millerain Co. waxed cotton contrast in black and top quality hand-dyed corozo buttons. The British Military Jacket features 4 outside pockets, 2 zip pockets and an inside pocket; the Hunting vest features 2 flap pockets, a chest pocket and a large back snap pocket; and the cargo pants feature two side pockets, two front pockets and two back flap pockets. Available in black, navy and green, these garments are built to last for years. From start to finish, all of these three styles are made in the USA for both unsurpassed quality and the support of our local economy.

Available in stores now, see www.rockersnyc.com for stockists.


RockersNYC.BRITISH.MILITARY.JACKET.BLACK.FALL-10.”A NEW DAY RISING”



RockersNYC.BRITISH.MILITARY.JACKET.NAVY.FALL-10.”A NEW DAY RISING”



RockersNYC.BRITISH.MILITARY.JACKET.NAVY(up-close).FALL-10.”A NEW DAY RISING”


RockersNYC.BRITISH.MILITARY.JACKET.GREEN.FALL-10.”A NEW DAY RISING”



RockersNYC.BRITISH.MILITARY.JACKET.GREEN(up-close).FALL-10.”A NEW DAY RISING”


RockersNYC.HUNTING.VEST.BLACK.FALL-10.”A NEW DAY RISING”



RockersNYC.HUNTING.VEST.BLACK(up-close).FALL-10.”A NEW DAY RISING”


RockersNYC.HUNTING.VEST.NAVY.FALL-10.”A NEW DAY RISING”



RockersNYC.HUNTING.VEST.GREEN.FALL-10.”A NEW DAY RISING”



RockersNYC.CARGO-PANTS.BLACK.FALL-10.”A NEW DAY RISING”


RockersNYC FALL-10 “A NEW DAY RISING”

TJ: I am well, thank you.

2. What joy do you find in being a creative human?

TJ: Well I gotta say being my own boss has it’s ups and downs. It’s a lot more pressure to make the best shit I can, but if I fuck up, the only person I let down is me… I never in a million years would’ve thought I’d be able to run a company like Actual Pain. But in a strange way I can’t see myself doing anything else.

3. Do you feel connected to the interplanetary world?

TJ: Do you mean the other planets? If so I feel a connection with Saturn. That shit is crazy. Did you know there is a perfect hexagon shaped storm on it’s north pole? It’s true check it out.

4. What’s your take on the ancient faiths of the world?…do these faiths have any effect on the way you see the universe?

TJ: I personally believe that 99% of what the ancients believed in is allegory, or a beautiful way to explain science, mathematics, and astronomy. The last thing anyone should do is take religion literally. We all know where that leads.

5. Do you feel that there exists an universal creative tribe?…if so what kind of strength do you get from the tribe?

TJ: We are all born from stardust, literally. If you believe in how science explains the origin of the universe, our molecules that compose every part of our bodies, even the oxygen we breathe, was created in the giant gas furnaces we call stars, and spread throughout the universe through their dramatic lives and deaths. If that’s not an excellent argument for our connectivity, I don’t know what is.

6. What effect does music have on what you create?

TJ: In the past I was really inspired by bands that I loved but I have shied a bit away from the music element of my designs. Music still inspires me a great deal, but mostly in the mixtape series we do.

7.does your family overstand what you do?

TJ: I think my Dad is pretty confused about it but is still proud of me. He’s a pretty serious Christian. My Mom’s stoked, she always wants to help, so do my sisters. Yeah most of my family gets me.

8.say what ever you want to say!

TJ: Bang your heads for the Devil you maniacs!

ACTUAL.PAIN.TOTAL.MAYHEM.vol.2.

DOO-WOP.KRAUT.ROCK.&.METAL!!!…click.&.spazz!!!


ACTUAL PAIN TOTAL MAYHEM vol.2
track listing:
1.Chantels “Prayee”
2.Amon Düül II “Pale Gallery”
3.Bulldozer “Don’t Trust The Saint”
4.Agalloch “You Were But a Ghost in my Arms”
5.Eroc “Kleine Eva”
6.Darkthrone “I am the Graves of the 80s”
7.Leslie Gore “You Don’t Own Me”
8.Krzysztof Komeda/Mia Farrow “Lullaby”

RockersNYC.&.ACTUAL.PAIN.Collabo.tee.TOTAL.MAYHEM.in.stores.NOW!!!


RockersNYC “A NEW DAY RISING” FALL-10.in.stores.NOW!!!

SR: Both of my parents played a role in my love for fashion. They were both fly in their own right, my dad was an OG stylist for the pro golfer Doug Sanders, so I come by it honestly. At an early age, growing up in Venice Beach formed my love for what’s now called streetwear…this term was not around when I was young, it was just they way we dressed. The first subculture in which I really started to express myself through fashion was in the early 80′s Southern California hardcore punk scene. I also learned how to silkscreen when I was a 13-year-old punk rocker, and then at age 18 I worked at the Na Na store in San Francisco. In my 20s, the Rasta movement played a major role in the way I saw fashion. I hooked up with Ash from Conart when he was wearing mudcloth pants, and I worked for Conart when it first started. I have held so many different jobs in the garment industry that prepared me to run my own brand, from working retail sales for Barneys on Madison Ave. to being the first director of marketing for Akademiks. I honestly feel that I was born to make clothing – I really love creating things & sharing them with the world!





2. When did you form RockersNYC and can you explain to us the philosophy of the brand?

SR: RockersNYC was started my cousin Marcus & I in the Lower East Side of New York in 2001. The motto for our brand is The Clashing of the 7s. 1977 was the year that a world wide musical rebellion took place. This was around the time that hip-hop was born, reggae & the rasta movement were king in Jamaica, plus in the UK you saw the birth of punk rock. All 3 of these subcultures are things that have shaped my life and they also shaped the brand identity of RockersNYC.

3. The RockersNYC Fall 2010 collection entitled “A New Day Rising” is now in-stores. It’s quite different from any previous RockersNYC drop we’ve seen these past few seasons… I guess “A New Day Rising” sums it all up! Can you tell us more about the creative direction of the brand and what we can expect in the near future?

SR: You’re right, it’s a new day rising!!! We are so happy with our new creative direction. I think for a long time we drew inspiration from the 80′s, but now we are drawing mad inspiration from the 90′s, plus staying on point with what’s happening in the market. At this point we really want to create classic American streetwear. The RockersNYC look goes far beyond any one decade, we are doing this for infinity.


RockersNYC SALUTES…OFF THE HOOK (KREW)…THE ILLEST STORE MONTREAL!!!


FOR THE FULL INTERVIEW CHECK OFF THE HOOK BLOG!!!


IT’S A.NEW.DAY.RISING!!!…RockersNYC.FALL-10.HITTING.STORES.SOON!!!