Rockers NYC
RockersNYC presents:
SLAMXHYPE
vs.
TONITE
&
FERGADELIC.

March 19th, 2008

FERGADELIC…
ferg21.jpg
DOIN…IT…TONITE.


As an artist where do you draw inspiration?

EVERYWHERE! I am obsessed with visual information & with feeding my Brain. I have an ever growing library of books…books of photography, ethnography, music, underground comix, magick, etc. I constantly listen to music & have a serious Vinyl habit; I interpret this music in a visual way (the covers of the Records are very beautiful, too). I love to go for walks, listening to my iPod - I’ll walk along the canal & through the parks & look at the trees, flowers, animals & people. I watch DVDs a lot & have a Projector for home cinema action… Youtube is great for watching old music videos.

You seem to have an ever evolving sense of style in your artwork? Would you agree with this? and if so.. what do you think keeps it evolving?
Yeah, I conciously try to advance my ideas & technique. I’ve deliberately avoided having an icon in my work or one signature style. I think variety is much more interesting & I’d rather tell my story using different techniques & mediums. I want to build a body of work that makes sense when presented on mass, but includes differing (even opposed) styles. The evolution process is neccessary to stay alive artistically. Just to do one thing over & over again (as so many artists seem to) is stifling. I am curious & enjoy exploring new things - I expect this from my audience, too.

When you started Tonite some years ago, what was the initial concept and drive behind the label?
To present clothing made from the Heart, which would be worn by Hippies, Punx, Metallers, Ravers, Spacemen & Women, Dancers, Artists, Travelling People, etc. To help people Fly their Freak Flag. To build a New Tribe! & this is STILL what I’m trying to do.

FERGADELIC…ferg11.jpg
TONITE.


Streetwear as such has changed alot since you first started Tonite, and also your involvement with other labels, how has it changed for you, in terms of the second coming of Tonite?
I haven’t changed the ethos behind Tonite, but my ideas about being a brand have changed. When Tonite first arrived, I deliberately made it an anti-brand. I offered each graphic on it’s own merits, that you would buy if you liked. The brand identity, the label, was very much secondary…almost invisible, infact, when compared to the way brands are supposed to work. I’ve now fallen back in love with the idea of being a brand. Of making people belong to something when they buy Tonite. Of telling a bigger story.


FOR.THE.OF.THIS.EPIC
INTERVIEW
GO.2.SLAMXHYPE.


BIG-UP.FERGIE.FROM.THE.BETA-BAND.&.BEYOND!!!

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