AN.EPIC.RockersNYC.
INTERVIEW
WITH.ITALY’S.
ILLEST.WEB-ZINE.
UNORTE.
March 6th, 2008
ELECTRIC.WIZARD.by.RockersNYC.&.ARIK.ROPER.
A, Kingston, New York & London”, repeated like a mantra Dr.Israel in his Inna City Pressure. Marcus Burrowes and Sean Reveron experienced these cities on their own skin like many other places on our little earth. Now they stopped, in New York. “Find a girl, settle down” as Cat Stevens would sing? Maybe, but this is about much more: working on your own, having fun with a fashion project which challenges the established business, starting from the underground. This is the way Rockers NYC was born.
In the last two years the brand blasted: now Sean and Marcus also produce a women’s line, jewellery and skate boards.
They run everything by following their personal aesthetics, summarized with the expression “Clash of the Seventies”: cocktail mixed by a crazy barman, consisting in Jamaican sun and English mohawks, social and politic claims, egalitarianism, reggae, punk and some early hip hop. And this is how we explain psychedelic colors, animalier prints, the sampling of icons of that time like the illustrations and tattoos of “Mad” Marc Rude.
MARCUS.BURROWES.RockersNYC.CREATIVE.DIR.
Waiting for the new collection, we had a chat with the dynamic duo. Here’s what they told us.
First question is actually the most obvious… how did it all get started? Some among you are graphic designers, others come from the underground music world. Why did you decide to step into the arena of fashion business?
MB: Rockers started with me not being able to get freelance gigs designing for magazines. I wanted to do something creative, and I have always loved fashion. Sean was in London making music, and when he came back to New York he joined up.
Is what you are doing right now exactly what you want to do, or just a part of a longer journey?
SR: Yes yes this is exactly what I want to be doing right now…I would have to say we all love working and creating for ourselves… it’s really epic!
You have recently launched an independent record company. What do you have in mind?
SR: We started RockersNYC Records this year, and our first three releases were Vol. 2 and Vol.3 of the completely genre-bending RockersNYC Mixtapes, and A GUN CALLED TENSION’s 2nd album, The Sub Sonic Sessions. Basically, we wanted to start a label as an outlet for our friends & ourselves to release music!
Why is ROCKERS NYC different from all other streetwear brands?
SR: The aesthetic of Rockers comes from our worldview & our life history… we are only being true to ourselves……
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